Setting up your business in Whatsapp

What version works for your business?

Consider Whatsapp messenger, Whatsapp Business, Whatsapp Business Premuim and Whatsapp API and all the services they offer

What is Whatsapp API?

An API enables two different software programs so they can work together. The front end of the platform it is connected to is used by the WhatsApp Business API instead of having its own UI. This might be your email marketing or CRM platform. In essence, it enables the use of WhatsApp in conjunction with other marketing instruments. For instance, managing conversation from Facebook Messenger and WhatsApp in one location using a live chat platform. For hosting the WhatsApp API on their cloud servers, Meta charges the WhatsApp Business Solution Provider (BSP), a fee that is then passed on to the end-users.

Understanding Meta's Whatsapp API pricing model

Pricing - WhatsApp Business Platform - Documentation - Meta for Developers

Most popular API Service Providers

WhatsApp Pricing Calculator | SleekFlow SGUse the free SleekFlow WhatsApp Business API pricing calculator for planning your WhatsApp message budget.

Sleekflow

Twilio

360dialog – WhatsApp Business API & Messaging AutomationSpecialist for Mobile Messaging & Mobile Automation Solutions via WhatsApp Business API. Our messenger platform connects brands with customers.

Dialog360

Suiting the needs of your business

Depending on the amount of traffic that you expect to receive and the scale of your business you can choose to expand on Whatsapp accordingly. If you're a small business owner, handling indIvidualised orders of a small number per month, using a Whatsapp business account or a Whatsapp business premium account will serve your needs. Using the catalog and add to cart feature that the business account offers, will help your business.

In case you run a larger enterprise or you want to make use of the broadcast feature better, making use of an API will benefit you. Using API, multiple employees of the organisation will be able to handle the incoming Whatsapp traffic, and the chatbot feature can also help streamline customer requests. Choosing the right business provider for the API and comparing the pricing plans according to the amount of marketing, utility and authentication conversations that you forecast is important .