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What is UTM
What is UTM
UTM stands for Urchin Tracking Module or “UTM parameter.”
A UTM code is a portion of text that is added to the end of a URL that enables you to track visits to the URL. These could be visits inspired by your social media posts, emails, pay-per-click campaigns, and more. Essentially, it allows you to track anytime you want to know where your traffic is coming from.
UTM as part of Google Analytics
UTM as part of Google Analytics
A crucial aspect of creating successful marketing campaigns is being able to measure your success and your impact. Google Analytics is a tool that many business owners and entrepreneurs use in order to measure the success of their business and continue to grow their business and their customer base. A part of Google Analytics is the Google UTM code builder.
Why is UTM Important?
Why is UTM Important?
UTM is the new way to track and optimize your website's marketing efforts, like social media posts and blog articles. With UTM, you'll be able to see which promotion methods work best for your business and which content pieces are bringing in the most traffic. You'll finally be able to tell what your business should be doing that's working so you can stop wasting time with things that don't work!
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