Ad Exchange

Ad Exchange helps you earn money by displaying ads on your website that are relevant to your audience. Correlate key Ad Exchange metrics, like eCPM and Unit Impressions, with more data from Analytics.

Learn more about Ad Exchange and how to link your Google Analytics and Ad Exchange accounts .

Link Ad Exchange

BigQuery

Google BigQuery is a Google Developers tool that enables super-fast queries over large data sets. You can export session and hit data from a Google Analytics 360 account into Google BigQuery, so you can run queries over all of your Analytics data.

Learn more about BigQuery. Currently this integration is only available for Google Analytics 360 Properties. Learn more about Google Analytics 360.

Display & Video 360

Display & Video 360 is Google's cross-exchange real-time-bidding buying solution for large customers. The integration provides users with the ability to create remarketing audiences from within a Google Analytics 360 account and then share the audiences with a Display & Video 360 account for targeting.

Learn more about the Display & Video 360 and contact your customer service rep to adjust your Display & Video 360 and Analytics account link.

Campaign Manager

Campaign Manager is an ad management and ad serving solution that helps agencies and advertisers manage the entire scope of digital advertising programs. This integration allows Google Analytics 360 customers to view and analyze Campaign Manager data in Analytics.

Learn more about the Campaign Manager and contact your customer service rep to adjust your Campaign Manager and Analytics account link.

Search Ads 360

Search Ads 360 is a search management platform that helps agencies and marketers efficiently manage some of the largest marketing campaigns in the world across multiple engines and media channels. Integrating with your GA account allows you to see Analytics site engagement stats in Search Ads 360.

Learn more about the Search Ads 360 and contact your customer service rep to adjust your Search Ads 360 and Analytics account link.

Google Play

Play Linking is no longer a Google Analytics feature.

The Google Play Console lets developers publish and distribute their apps. Learn more about your app users, including how they discover your app and what devices they use.

Learn more about the Google Play Console.

Postbacks

Postbacks is a feature that lets you inform your non-Google ad networks when an install or deep-link conversion is detected. This helps ad networks optimize ad campaigns, which results in better quality ads and more effective CPAs for app developers and more relevant ads for end users. They provide a feedback loop that helps the entire mobile ads ecosystem.

Learn more about Postbacks to Third Parties and how to set up Postbacks in your Google Analytics account .

Search Console

Search Console can help you understand how users find your site through Google search. Identify ways to attract more attention to your site and prioritize development efforts.

Learn more about Search Console and how to link Google Analytics and Search Console.

What makes it Different?

• Unlike Google Analytics, Kissmetrics is a premium product, with pricing from $220 per month, depending on the features and level of support you require.
• Google’s data was largely anonymous, while Kissmetrics tied every action on your website to a person, allowing you to track every aspect of a user’s journey.

How It Works?

Basic Version

Funnels

• build acquisition and retention funnels, refine them using multiple AND and OR conditions.
• After setting up funnels, you can begin segmenting them to see how different groups move through your funnels and which groups are more likely to convert.
• you can see how individual funnels perform and generate lists of users who did not convert, allowing you to follow up with them to find out why.

Path

• Report shows you the path visitors take to conversion.
• It shows the channel they arrived from (search engine query, directly typing the URL, and so on), then each action they took while on your site.
• The information is presented along with a conversion rate for each path and the time it took to convert.

People

• The People Report allows you to find groups of people based on specific actions or details: whether they signed up or logged in, the device they used, and even how much they spent.
• Insights allow you to create custom campaigns for each group, while also allowing you to monitor for inactive customers, so you can intervene before losing them.

Paid Plans

Cohort, A/B Testing, and Revenue Reports are only available on higher plans, but are themselves valuable for any business offering SaaS or e-commerce products.

Engage

• Choose which users you want to interact with and how.
  • You do this by profiling customers according to how they arrived at your site (via direct access, search engine, social media post), then setting a trigger.
  • There are three types of triggers
    • after a certain page loads
    • after the users scroll to a specific section of a page
    • after a period of no user activity on a page.
  • The trigger, in turn, activates the display of a notification or message, with appropriate call to action to guide the user into performing an action..

• Track and analyze users across websites and apps
• Focus on tracking actions taken, rather than only views.
• Connects analysis to marketing
  • The analysis part looks at tracking, engagement, retention, and drop-offs
  • marketing uses notifications (to users), A/B testing, and a customer profile database built using data from the analytics tool set.
• What makes it Different?
  • Retroactive analytics: re-analyze historical data using different metrics
  • Any funnels you create aren’t final, so you can change the events tracked and see how this affects your historical analysis.
• How much does it cost?
  • A free plan includes basic reporting across a 60-day history.
  • Paid plans start at $99 per month, with Mixpanel

• Focuses on Mobile App Analytics
• insights into how users are interacting with your app.
  • how frequently each user opens your app
  • how much time they spend using it
  • what activities or content in the app attract the most attention.
• Highlights
  • which users are most likely to churn or convert, based on predefined criteria.
  • create a profile database of all your users, making it easier to create segments based on identified interests and behavior and allowing you to execute highly targeted push notification campaigns.
  • create custom funnels to help you identify areas in the app that cause users to drop off, with the ability to be notified whenever someone uninstalls your app.

What Makes it Different?

• only collects, translates, and stores data.

How it Works?

• You integrate Segment with your preferred third-party tools, and the translated data is sent directly to these, ready for you to analyze further.
• Segment can collect raw data
  • from most customer touchpoints
  • from apps and websites (including e-commerce platforms)
  • through to servers and third-party cloud apps such as Salesforce, Stripe, and Drip.
• This is useful if your Marketing department relies on a different set of analytics than your sales team and developers do. And you aren’t too limited by the number of tools you can send Segment data to, as Segment supports more than 100 tools.

How much does it Cost?

• Starts at $100 per month, excluding any third-party tools you send the data to, with a 14-day trial available.

Google Ads Performance Grader

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